Venture capitalists – getting a marketing advantage
If you want a start-up to achieve its potential get the key players to focus on their markets from day 1
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OPINION: Tendering for a branding project
We didn’t win. What did we learn? Would we tender again?
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CASE STUDY: Developing a non-profit brand
Branding for non-profits isn’t about being the best, it’s about being relevant. To us, this translated into region being the key when we pitched this new new brand identity.
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