Addenbrookes Charitable Trust – Brand Development

It’s often difficult to balance internal and external messaging – never more so than when trying to fundraise in a hospital. Our challenge with this campaign was to develop bold messages that staff could support that would also be hard hitting enough to generate donations.

Our solution was to avoid the whole notion of underfunding and focus instead on the positives of wanting to do more.

This was a bold move for the hospital’s charity – but it was a message that resonated with both staff and stakeholders. Happily, it’s also led to a significant uptake in donations.

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