What gets people engaged - looks or intelligence?

Of course, most people want both! Here's an example – a brand we're developing for a client who wants a radical new look to stand out in a very crowded market. Gaining insight from research we convinced them to rename - an intelligent solution as it engaged staff and clients alike and then led to a very striking new look which they love.

What gets people engaged - looks or intelligence?

Of course, most people want both! Here's an example – a brand we're developing for a client who wants a radical new look to stand out in a very crowded market. Gaining insight from research we convinced them to rename - an intelligent solution as it engaged staff and clients alike and then led to a very striking new look which they love.

Evolving a Brand
Working with our long term clients, we build on the identities we've developed creating both product promotions and brand campaigns. Here's an example of how we've built a brand over several years with a client who's been delighted with their market's response.
Awareness campaign
Very few of this major hospital's daily visitors knew it had a charity and could accept gifts and donations. We were tasked with developing an awareness campaign that would appear prominently throughout the hospital. Our solution was to use bold messaging that explained why money was needed and that donations were being accepted.
Sales Support Campaigns
We work with PR and retail sales consultancy partners to develop integrated press, advertising, event and in-store campaigns. We can revamp trade brands and put together promotions that link into social media campaigns. Our work on Spanish Olives is a great example.
Supporting Start-ups
We provide a simple, turn-key solution for start up businesses - who are frequently under time and budget pressures. We'll help put together the brief, launch schedule and print, web hosting and production costings and we work to payment plans to cushion launch costs.
Product Branding
Your packaging is your salesperson. In a packed and price sensitive market we took a brilliant new product formula to the No1 spot in its category in its first 12 months. Even before they'd tried it, the UK's pet groomers knew a good product when they saw it!
Key presentations
We often get asked to create PowerPoint templates for our clients, but for important events we often help put together support materials and custom slide shows. We can help to structure and finesse presentations and look at infographics to bring key points to life. Here's an example of a recent briefing our client gave at the House of Lords.

Case Studies

We believe great design is always pragmatic

It's practical and solves problems or opens doors. You'll find a lot of hip design agencies, full of trendy designers - that's not us. We had 50 years of combined marketing experience before starting our Cambridge design agency - we're old school, here to help and not to tell you what looks cool. We're about business objectives, bottom lines, use of resources, new markets and brand value. You're obviously looking for a new design team - let's get together and talk business.

We believe great design is always pragmatic

It's practical and solves problems or opens doors. You'll find a lot of hip design agencies, full of trendy designers - that's not us. We had 50 years of combined marketing experience before starting our Cambridge design agency - we're old school, here to help and not to tell you what looks cool. We're about business objectives, bottom lines, use of resources, new markets and brand value. You're obviously looking for a new design team - let's get together and talk business.

Fine art scholar, design agency background working on corporate identities and CSR initiatives. 20 yrs + experience. Digital expert, lover of tech and all round nice guy!

Rob Kinnear

Fine art scholar, design agency background working on corporate identities and CSR initiatives. 20 yrs + experience. Digital expert, lover of tech and all round nice guy!

Classically trained marketer, mixture of ad agency and client roles working for bluechips. 20 yrs + experience. Lateral thinker, talent for copy, loves a challenge.

Dick Skelt

Classically trained marketer, mixture of ad agency and client roles working for bluechips. 20 yrs + experience. Lateral thinker, talent for copy, loves a challenge.

Virgin Atlantic, American Express, Lloyds, RBS – strategy specialist. 20 yrs + experience. Research, evidence, business case believer – the voice of reason in the office!

Diane Lucas

Virgin Atlantic, American Express, Lloyds, RBS – strategy specialist. 20 yrs + experience. Research, evidence, business case believer – the voice of reason in the office!

The Principals