Olives from Spain Competitive positioning Olives from Spain National Trust Sub brand launch National Trust LifeArc Championing unmet needs LifeArc Difficult People Finding uniqueness Difficult People Memorial Church, Cambridge Attracting a new flock Memorial Church, Cambridge Simply Salads Retail relaunch Simply Salads Cambridge Stoves Awareness campaign Cambridge Stoves Addenbrookes Hospital fundraising Addenbrookes Thorne Wines Startup Thorne Wines Community Shop Bringing an organisation together Community Shop Chanelle Pet health campaign Chanelle Cambridge BioScience Direct mail Cambridge BioScience Venture Preference Internal comms Venture Preference Stride Start-Up Stride AXA Bluefin Internal comms AXA Bluefin Newmarket Scientific Growing needs Newmarket Scientific MANON Retail Startup MANON Qkine Cambridge University spin-out Qkine Banish Product focus Banish