Not many people realise they can make donations to their local hospital. NHS trusts don’t directly ask the public for support.
Addenbrookes’ Hospital Charity have always relied on private donations. To achieve more, they needed to ask hospital visitors for help. We considered how they could get best their message across.
Our Task
Create a series of charity brand messages that would show why money was needed and that donations were welcome. Importantly, this needed to use wording stakeholders could support and staff would feel confident repeating (or explaining) to patients. Then propose a design that would cut through in the busy hospital environment.
