Pembroke College asked us to create a an instantly recognisable/unique look for their new LEAP programme. The programme was setup to help students overcome 3 major barriers they face when entering the job market: Lack of skills, experience and guidance.
Our Task
We started by symbolising 3 barriers, challenges, hurdles, obstacles, mountains to climb... things to LEAP over. We then applied these simple shapes to create a unique identity.
Consistent taglines were developed to spell out LEAP’s purpose across print and social media campaigns. Calls to action were developed to motivate students and increase awareness and attendance at events.
