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*Pembroke LEAP

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Pembroke College asked us to create a an instantly recognisable/unique look for their new LEAP programme. The programme was setup to help students overcome 3 major barriers they face when entering the job market: Lack of skills, experience and guidance.

Pembroke College, Cambridge LEAP logo design
Pembroke College, Cambridge LEAP brand logos
Pembroke College LEAP - Impact Report Cover
Pembroke College LEAP - Impact Report founders
Pembroke College LEAP - Impact Report experience
Pembroke College LEAP - website
Pembroke College LEAP - social media
Pembroke College, Cambridge LEAP poster designs and positioning

Our Task

We started by symbolising 3 barriers, challenges, hurdles, obstacles, mountains to climb... things to LEAP over. We then applied these simple shapes to create a unique identity. Consistent taglines were developed to spell out LEAP’s purpose across print and social media campaigns. Calls to action were developed to motivate students and increase awareness and attendance at events.

Previous Difficult People Next Chadwick Partnership Centre

*out of house branding and creative agency

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