A brand refresh and sales support campaign for a major European trade association.
Our Task
Modernise the brand and develop a new approach for trade and consumer marketing support. We focussed in on tapas to highlight the authenticity and quality of the Spanish olives and ensure that Greek and Italian competitors couldn’t piggy back on the campaign. The approach would be supported by up and coming food bloggers, cookery writers and chefs to build a volume of recipe content – usable beyond a single season.
